SAP Business One User Group 2025: Innovation, Intelligence & Integration
In-Person Event | Melbourne | Tuesday, 9 December 2025
After years of virtual sessions, the SAP Business One community is finally coming together again — live and in person — for a full-day showcase of the latest innovations shaping the future of intelligent business.
Hosted at the new SAP Melbourne Office in Southbank, this User Group brings together SAP experts, partners and customers to explore how AI, automation and integration are redefining efficiency, decision-making and collaboration.
SAP Australia, Level 23/28 Freshwater Place, Southbank VIC 3006
Date: Tuesday, 9 December 2025
Time: 9:30am – 5:30pm AEDT
What to Expect
Join SAP, CloudFactory and leading technology partners for a day packed with innovation, practical insights and networking opportunities.
Hear directly from the teams driving transformation in SAP Business One and see live demonstrations of AI and automation in action.
Speaker Profiles
Joost Tigelaar
SVP Global Sales SME Solutions
Joost is a strategic leader with deep expertise in the SAP ecosystem, particularly focused on empowering resellers to drive growth, innovation and customer success. With a strong track record of enabling partner networks, Joost brings a collaborative approach to building scalable go-to-market strategies and delivering value across the SMB segment. As a part of SAP’s global Corporate leadership team, Joost plays a key role in aligning SAP’s vision with the needs of its reseller community - helping partners navigate digital transformation, optimise operations and unlock new revenue streams.
Richard Duffy
Founder and CEO, SMB Solutions Cloud Services
With more than 30 years in the ERP industry, Richard is a veteran SAP Business One expert and founder of SMB Solutions Cloud Services and ERPure.ai. A former SAP evangelist, he has been instrumental in developing AI-driven tools that enhance visibility, automation and decision-making for SMBs across the APAC region.
Chris Slattery
Managing Director, Straightsell
Chris is the Managing Director at Straightsell and has a strong background in business systems consulting and implementation, where he was responsible for managing ERP projects and aligning business objectives with technology solutions.. Chris is passionate about helping businesses to simplify complex operations, improve efficiency and drive sustainable growth. He takes pride in building strong, collaborative client relationships and delivering results-driven outcomes.
Oliver Fraatz
Sales and Account Manager, Straightsell
Oliver has over 15 years of experience in sales, project delivery and client management. He works closely with businesses to understand their unique needs and has helped numerous companies streamline their online operations, improve efficiency and achieve measurable growth. Oliver has a keen eye for detail, a passion for innovation and excels in bridging the gap between technical teams and clients, ensuring effective communication and successful project outcomes.
Shradha Somaia
Director of Sales, TRAILD
Shradha has more than 15 years of ERP experience across the Acumatica and SAP ecosystems. As Director of Sales at TRAILD, Shradha loves collaborating with partners and customers to help them get the most out of their business systems and maximise operational efficiency.
Scott Bennett
Channel Manager, Solver Asia Pacific
Scott has been part of Solver for over 10 years and is the Channel Manager for the Asia Pacific region. He works closely with partners across Australia, New Zealand and Southeast Asia to support customers in meeting their budgeting, forecasting and reporting needs.
Franz Munnich
Solution Sales Director, CloudFactory
Franz leads CloudFactory’s SAP practice with over 20 years of ERP consulting and solution sales experience. Known for his customer-centric approach and deep understanding of SAP Business One, Franz helps organisations modernise their systems and realise tangible operational improvements.
George Kantzavelos
Practice Director – SAP, CloudFactory
George leads CloudFactory’s SAP practice and has over 20 years of ERP experience across solution design and delivery. He works with organisations to modernise operations, enhance visibility and unlock measurable performance improvements.
Why You Should Attend
- Reconnect in Person: Rejoin the SAP Business One community for our first live event in years.
- Discover the Road Ahead: Hear directly from SAP leaders about upcoming innovations and roadmap priorities.
- See AI in Action: Learn how ERPure.ai, TRAILD and Solver are transforming finance, analytics and operations.
- Network with Experts: Connect with SAP specialists, partners and customers to share ideas and best practices.
Agenda —Highlights

9:30 | Morning Tea & Registration

10:00 | Welcome Address
- Simon Bishop, Director, CloudFactory
- Franz Munnich, Solution Sales Director, CloudFactory

10:15 | SAP Business One Roadmap
- Peter Dominik, Vice President, Global Head of SAP Business One Product Management, SAP
- Joost Tigelaar, SVP Global Sales SME Solutions, SAP
Get an insider’s look at upcoming features and innovations in SAP Business One — from analytics to integration enhancements and AI-powered efficiency.

11:00 | AI Innovation: ERPure.ai for SAP B1
- Richard Duffy, Founder and CEO, SMB Solutions Cloud Services
Discover how ERPure.ai is bringing intelligence into SAP Business One through predictive analytics, process automation and smarter decision support.

12:00 | Lunch Break
Network with your peers and speakers over a catered lunch provided onsite.

1:00 | Straightsell eCommerce Integration
- Chris Slattery, Managing Director, Straightsell
- Oliver Fraatz, Sales and Account Manager, Straightsell
See how Straightsell simplifies B2B and B2C eCommerce integration for SAP Business One — streamlining order flows and enhancing customer experience. The CloudLINK integration seamlessly connects SAP and your online store to:
- Sync inventory and pricing in real time
- Process website orders directly into SAP
- Reflect invoices and updates back online

1:45 | Zero Downtime. Zero Headaches. Fully Managed SAP B1 in the Cloud.
- Richard Duffy, Founder and CEO, SMB Solutions Cloud Services
Discover how small and mid-sized businesses are embracing cloud-hosted SAP Business One to eliminate maintenance burdens, reduce IT costs and boost ROI. Learn how a fully managed, SAP-certified environment delivers guaranteed uptime, automatic updates and enterprise-grade security — so you can focus on running your business, not your servers.

2:30 | SAP B1 Web Client Showcase
- George Kantzavelos, Practice Director – SAP, CloudFactory
Experience the intuitive new SAP Business One Web Client and explore how it enhances usability, mobility, and collaboration.

3:00 | Afternoon Tea
Take a short break to recharge and continue networking with fellow attendees.

3:15 | TRAILD: AP Automation for SAP Business One
- Shradha Somaia, Director of Sales, TRAILD
See how TRAILD is streamlining accounts payable with intelligent automation, reducing manual workloads, and improving accuracy.

4:00 | Solver for SAP Business One — Financial Planning & Analytics
- Scott Bennett, Channel Manager, Solver Asia Pacific
- Paul Maristela, Customer Success Manager, Solver Asia Pacific
Learn how Solver integrates with SAP Business One to deliver real-time visibility into budgets, forecasts and performance.

5:00 | Final Q&A / Wrap-Up Discussion
- Franz Munnich, Solution Sales Director, CloudFactory
An open discussion with presenters and SAP experts — your chance to ask questions, share experiences, and exchange best practices.
Our full-day program brings together SAP experts, partners and customers to share insights, showcase innovation and explore what’s next for SAP Business One. From AI-driven automation to financial analytics and eCommerce integration, each session is designed to deliver practical takeaways you can apply directly in your business.
Reserve Your Seat
Seats are limited — please register by Friday, 28 November 2025 to secure your spot.