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I've Tried So Many Natural Beauty Brands, and This One Might Be the Best

How Grown Alchemist Started!


As young graduates, brothers Keston and Jeremy came together to collaborate on a project which combined their passion for design and product development. It proved to be so successful that they started an international consultancy, developing products for some of the largest global brands. While conducting testing for one of their clients, the two brothers discovered ground-breaking research that proved the continuous use of natural active ingredients directly improved skin cell health, optimising skin function and consequently reversing the signs of aging.


They went on to launch Grown Alchemist, developing formulas with a unique synergy between biology and cosmetic chemistry, creating “Bio-compatible Beauty” and their trademark skincare system: Cleanse, Detox, Activate.


Today their beauty products are recognised as being at the forefront of efficacious anti-aging technology. Their team of cosmetic chemists and research labs based in London, Paris, Switzerland, Spain and Australia are all relentless in the pursuit of perfect formulas capable of transforming the skin from both the outside in, with topical cosmeceutical skincare, and from the inside-out, with their nutricosmetics - the most advanced beauty supplements available globally.


Grown Alchemist


Their products are sold in coveted stores Boontheshop, Le Bon Marché, Barneys, Fred Segal and have been featured in magazines like American and Italian Vogue, Harper’s Bazaar, and Elle. The Muijs brothers have also earned the trust of fashion and Hollywood heavyweights. Alexander Wang sent his models down Paris and New York Fashion Week runways with glowing skin thanks to a tailored Grown Alchemist skincare regime, while Academy-Award-winning actress Gwyneth Paltrow swears by their vitamin-rich Watermelon and Vanilla Lip Balm.


Supporting the growth of their business is #SAPBusinessOne supported by Cloud Factory


We seek to drive that personal partnership trusted at the board level where every IT decision can seek opinion from the Cloud Factory team.


From Office365 to ERP to an-online store somewhere in the world Grown Alchemist is a sought after trusted product family. How their products get into the hands of consumers is managed by a great team using #SAPBusinessOne!


Conversation between Simon Bishop, Director of Cloud Factory and Jeremy Muijs, Founder and CEO of Grown Alchemist


" Hi Jeremy, I am in my hotel room and I find the bathrooms feature your wonderful products! I'm so proud of this and in a small way we feel a small part of your journey...


As always please let me know if we can assist but meanwhile I shall use your wonderful products in this bathroom


Kind Regards,"


~Simon Bishop, Director at Cloud Factory


"Hi Simon, great to hear from you and yes you are not only a part of our journey, you rescued our entire ERP system. Thank you for all you have done and continue to do and enjoy your stay."


~ Jeremy Muijs, Founder and CEO @ Grown Alchemist


Contact us to see how Cloud Factory can look after your growth!